For nearly a decade, Jones Lang LaSalle Retail has been tracking and analyzing age group segmentation—specifically the Baby Boomers and Gen Y (now known as The Millennials). By the year 2010, Millennials, born between 1980 and 2000, will outnumber both Baby Boomers and Gen-Xers and will have even greater earning potential than their predecessors.
Our fundamental aim at Jones Lang LaSalle continues to be rent and NOI-generation, but our strategic DNA for driving those metrics is decidedly consumer-focused. In our latest report we are looking at these two consumer generation groups, which combined, will make up 52% of our industry’s shopping base by the year 2015. If you would like a copy of this report, email Greg Maloney at Greg.maloney@am.jll.com